Echo Chamber...

This is the story of a group of people who believe that conversation is king - we make Echo.

Recent Comments

Subscribe

or Via Email

Delivered by FeedBurner

Search

Also find us on...

googleTag Archives:

Round up on the Real-time Social Web ( comments)

There’s been a lot happening on the real-time web in the past month. So much so that I’ve not had a chance to stop and update you here.

Here are some of the highlights over the last 30 days:

Echo and our partners:

Interesting Articles:

AllThingsD writes about Facebook’s continues domination of the web.

Most interesting is this section:

What replaces the declining searchable Web is a new and “fully connected” digital life. You may have heard this before. After all, the promise of the Web was to connect pages with hyperlinks. Well, this time, “connected” means much more. It means the Web connects us, as people, to each one of the individuals online; and those connections, ultimately, extend from one of us to all of us.

Just as significantly, this all happens in real time, and at nearly all times.

It’s clear we are moving from connecting pages with flat hyperlinks to connecting them by Real-time streams. Is your site a first class node on the new web, or will it be cannibalized by Facebook and other social networks?

Technology review writes how Facebook has used Publishers to grow its footprint

The pivotal notion from the post is this:

The irony, if you can call it that, is that Facebook could never have accomplished all this without the help of all the world’s publishers. They need the traffic Facebook sends their way even more than Facebook needs to make its presence felt on yet another website. To opt out of the Like button army is to leave page views, and therefore money, on the table.

Is your site a tributary to FB or are you implementing a more strategic plan that allows you to leverage Facebook, Twitter, Google, Yahoo and many other tools and technologies for distribution, engagement and monetization?

David Wesson writes about the continued march towards social TV.

Echo has been doing a LOT of Social TV work with TLC, Rainbow Media (In particular AMC with Mad Men, The Killing and others) and NBCU (In particular with USA Networks and their top shows).

Your Tweets will now be televised – Powered by Echo ( comments)

Echo is on Techcrunch today for its second screen solution with NBCU.

TV is just not the same without Twitter and Facebook chatter. Tonight’s prequel movie Burn Notice: The Fall of Sam Axe comes with social chatter about the show on your laptop courtesy of Echo.

The USA Network launched this companion site, which pulls in comments, Tweets, Facebook status updates and Fan Page comments, as well as YouTube video and Twitpic photos about the show.

Echo gathers it all into alive chat feed, which is then curated, and the best comments appear on TV. Prior to the show, actor Bruce Campbell answered questions online about the show. In the first two hours, 18,000 fans were commenting in the stream, hoping their comment would be plucked into the curated channel which was shown on TV.

Yes, all of this harkens back to AOL chatrooms filled with minor celebrities, but this is realtime, dude. And the feedback loop is now plugged into the broadcasting system. Your Tweets will now be televised.

This is an extension of our broader work with NBCU.


© 2012 Jacknyfe Inc. | All Rights Reserved | Privacy Policy