The loyal following that musicians enjoy is truly a testament to a mutually beneficial relationship. In fact, the cheers and praises of fans usually outlast the actual concert. Until now, musicians lacked a comprehensive mechanism to funnel this buzz into a centralized site. Even if the chatter was accessible, interaction between fans regarding their favorite musicians was relegated to disparate social networks, making it nearly impossible to harness for Interscope Record’s multiple business units (merchandising, e-commerce, concerts, etc.), each of which had its own content platform.
Lee Hammond of Interscope Records sought to redefine the way social media connects both fans and artists when he chose to leverage Echo’s StreamServer platform. By integrating the product into its artists’ web pages via Echo, Interscope Records is effectively aggregating social buzz from around the web and funneling it to one centralized hub that it can repackage in real-time according to its own specifications. Now Interscope can harness the interactions of fans worldwide across any social platform as they share tour dates or opinions about a recent album. More importantly, Interscope Records can now use that buzz to create a “sticky” experience on the artists’ site that fans won’t get anywhere else, thus continually recapturing their engagement.
Furthermore, Interscope Records can comprehensively track the brand anywhere in real-time.
As Interscope Records continues to integrate social content into its artists’ sites, fans and artists are becoming increasingly in tune.
Our favorite quotes from the video:
“It’s not just Twitter and Facebook but its our underlaying businesses that are producing content, our press releases and news items, merchandise coming from the official store and concert listings, they are all coming into the stream”
“I’ve worked with some firehose data collection companies, and the effort to manage and query that was still too much in my developers lap … this is not just a pure firehose … it’s a sweet spot between just enough technology to make it easy but not a finished product that we can’t innovate on”
“Every site we launch we set up rivers for … it’s very simple now”
“It was very easy to work with the Echo team … more importantly on product innovation and roadmap we had some very good conversations … I like that they are either anticipating to my needs or they are listening to me … I don’t care who comes up with the idea as long as it gets done”
We’re big fans of Lee at Echo and we’re proud to be pushing the envelope with he and his team.
Echo for your iPhone App ( comments)
August 3rd, 2010 | Tags: comments, customer, iphone, mobile, partner | Posted in Case Studies, Community, Tips & TricksDid you know that Echo can be embedded in your iPhone apps?
Our customers and partners over at the Washington Post have shown the way in their new iPhone app for Metro-riding in Washington DC. In it, they allow you to comment on lines using Echo Comments!
Here’s a screenshot:
If you are a DC resident, you can get it from the Apple App Store.